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<channel>
	<title>IAN WISHINGRAD</title>
	<link>http://ianwishingrad.com</link>
	<description>IAN WISHINGRAD</description>
	<pubDate>Fri, 02 Dec 2011 19:49:17 +0000</pubDate>
	<generator>http://ianwishingrad.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Triumph Motorcycles</title>
		<link>http://ianwishingrad.com/Triumph-Motorcycles</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/Triumph-Motorcycles</comments>
		<pubDate>Fri, 02 Dec 2011 19:49:17 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2195741</guid>
		<description>Motorcycles aren’t safe, but never riding one is far more dangerous. The first three ads will run in popular car magazines as a teaser, and the latter three will run as the brand campaign. 

&#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/Mercedes_Casket_1024.jpg" border="0" width="1024" height="698" width_o="1200" height_o="818" src_o="http://payload.cargocollective.com/1/2/74532/2195741/Mercedes_Casket_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/Volvo_Airbag_2_1024.jpg" border="0" width="1024" height="698" width_o="1200" height_o="818" src_o="http://payload.cargocollective.com/1/2/74532/2195741/Volvo_Airbag_2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/Challenger_6feet_1024.jpg" border="0" width="1024" height="698" width_o="1200" height_o="818" src_o="http://payload.cargocollective.com/1/2/74532/2195741/Challenger_6feet_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/BornAgain_1024.jpg" border="0" width="1024" height="698" width_o="1500" height_o="1023" src_o="http://payload.cargocollective.com/1/2/74532/2195741/BornAgain_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/Heartrate_1024.jpg" border="0" width="1024" height="698" width_o="1500" height_o="1023" src_o="http://payload.cargocollective.com/1/2/74532/2195741/Heartrate_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2195741/BloodFlow-1_1024.jpg" border="0" width="1024" height="698" width_o="1200" height_o="818" src_o="http://payload.cargocollective.com/1/2/74532/2195741/BloodFlow-1_o.jpg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Nobituary</title>
		<link>http://ianwishingrad.com/Nobituary</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/Nobituary</comments>
		<pubDate>Tue, 15 Nov 2011 14:30:52 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2309257</guid>
		<description>Help a smoker realize how wonderful life will be once they quit.

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Urban Dictionary</title>
		<link>http://ianwishingrad.com/Urban-Dictionary</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/Urban-Dictionary</comments>
		<pubDate>Wed, 12 Oct 2011 19:43:46 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139730</guid>
		<description>Urban Dictionary chose my word, Text Purgatory, as their official Word of the Day on July 12th 2011. It currently has 8,594 thumbs up, over 2,000 likes, and 92 comments.

&#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/urban-dictionary-text-purgatory.png" border="0" width="670" height="517" width_o="913" height_o="705" src_o="http://payload.cargocollective.com/1/2/74532/2139730/urban-dictionary-text-purgatory_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/urban-dictionary-text-purgatory-1.png" border="0" width="670" height="317" width_o="1000" height_o="474" src_o="http://payload.cargocollective.com/1/2/74532/2139730/urban-dictionary-text-purgatory-1_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_5.png.png" border="0" width="407" height="704" width_o="407" height_o="704" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_6.png.png" border="0" width="400" height="681" width_o="400" height_o="681" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_7.png.png" border="0" width="403" height="690" width_o="403" height_o="690" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_7_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_8.png.png" border="0" width="399" height="712" width_o="399" height_o="712" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_8_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_9.png.png" border="0" width="400" height="708" width_o="400" height_o="708" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_9_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_10.png.png" border="0" width="401" height="686" width_o="401" height_o="686" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_10_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139730/Picture_11.png.png" border="0" width="402" height="234" width_o="402" height_o="234" src_o="http://payload.cargocollective.com/1/2/74532/2139730/Picture_11_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>SoBe Window</title>
		<link>http://ianwishingrad.com/SoBe-Window</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/SoBe-Window</comments>
		<pubDate>Wed, 12 Oct 2011 18:35:24 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139576</guid>
		<description>We turned a window display into a piece of art so disruptive the CVS CEO demanded its removal. 

Award: Silver Design Potpourri 2010 CT Ad Club. 

&#60;img src="http://payload.cargocollective.com/1/2/74532/2139576/the-window-1.jpeg" border="0" width="670" height="446" width_o="1000" height_o="667" src_o="http://payload.cargocollective.com/1/2/74532/2139576/the-window-1_o.jpeg" align="left" /&#62;  

The window features 1000 bottles and has been constructed all across the country. 

&#60;img src="http://payload.cargocollective.com/1/2/74532/2139576/the-window.jpeg" border="0" width="669" height="453" width_o="669" height_o="453" src_o="http://payload.cargocollective.com/1/2/74532/2139576/the-window_o.jpeg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>J-Wed</title>
		<link>http://ianwishingrad.com/J-Wed</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/J-Wed</comments>
		<pubDate>Wed, 12 Oct 2011 17:51:32 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139387</guid>
		<description>Sold this campaign to JWed.com with my former creative directors at GREY. 
Tagline: Find Your Chosen One

&#60;img src="http://payload.cargocollective.com/1/2/74532/2139387/jwed.jpg" border="0" width="497" height="651" width_o="497" height_o="651" src_o="http://payload.cargocollective.com/1/2/74532/2139387/jwed_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139387/jwed-1.jpg" border="0" width="495" height="644" width_o="495" height_o="644" src_o="http://payload.cargocollective.com/1/2/74532/2139387/jwed-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139387/jwed-2.jpg" border="0" width="494" height="643" width_o="494" height_o="643" src_o="http://payload.cargocollective.com/1/2/74532/2139387/jwed-2_o.jpg" align="left" /&#62; 






</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Gold Bond</title>
		<link>http://ianwishingrad.com/Gold-Bond</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/Gold-Bond</comments>
		<pubDate>Wed, 12 Oct 2011 17:41:20 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139283</guid>
		<description>&#60;img src="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some.jpg" border="0" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some-1.jpg" border="0" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some-1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some-2_5.jpg" border="0" width="541" height="700" width_o="541" height_o="700" src_o="http://payload.cargocollective.com/1/2/74532/2139283/gold-bond-prescribe-yourself-some-2_5_o.jpg" align="left" /&#62; 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>DON'TE LEAVE</title>
		<link>http://ianwishingrad.com/DON-TE-LEAVE</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/DON-TE-LEAVE</comments>
		<pubDate>Wed, 12 Oct 2011 17:24:42 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139247</guid>
		<description>This one T-shirt started a national conversation on the "one-and-done" epidemic. 

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Wisk-it</title>
		<link>http://ianwishingrad.com/Wisk-it</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/Wisk-it</comments>
		<pubDate>Wed, 12 Oct 2011 17:15:59 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2139202</guid>
		<description>Wisk-it was the 7th fastest growing app on Facebook, covered by The New York Times and featured on David Letterman's Top 10 List. It also made 97 other TV appearances.

Awards: Best-in-Show 2010 Interactive Marketing Awards and Gold Viral Promotion.



&#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_SPLASH_PAGE_3.jpg" border="0" width="670" height="573" width_o="760" height_o="650" src_o="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_SPLASH_PAGE_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_ALL_CLOTHESLINE_1024.jpg" border="0" width="740" height="800" width_o="740" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_ALL_CLOTHESLINE_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_LEFT_EXTENSI-131069_1024.jpg" border="0" width="740" height="800" width_o="740" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2139202/WISK-IT_LEFT_EXTENSI-131069_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/Sender Request_1024.jpg" border="0" width="740" height="800" width_o="740" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2139202/Sender Request_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/Notification_1024.jpg" border="0" width="740" height="800" width_o="740" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2139202/Notification_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/NYTimes.png" border="0" width="670" height="473" width_o="991" height_o="700" src_o="http://payload.cargocollective.com/1/2/74532/2139202/NYTimes_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/brandflakes_for_breakfast.png" border="0" width="670" height="402" width_o="1169" height_o="703" src_o="http://payload.cargocollective.com/1/2/74532/2139202/brandflakes_for_breakfast_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/abc news_4.png" border="0" width="670" height="427" width_o="724" height_o="462" src_o="http://payload.cargocollective.com/1/2/74532/2139202/abc news_4_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/brilliant marketing_5.png" border="0" width="612" height="227" width_o="612" height_o="227" src_o="http://payload.cargocollective.com/1/2/74532/2139202/brilliant marketing_5_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/iconoculture_6.png" border="0" width="670" height="618" width_o="756" height_o="698" src_o="http://payload.cargocollective.com/1/2/74532/2139202/iconoculture_6_o.png" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2139202/News 10 Now.png" border="0" width="670" height="478" width_o="986" height_o="704" src_o="http://payload.cargocollective.com/1/2/74532/2139202/News 10 Now_o.png" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>The SoBe Skinsuit</title>
		<link>http://ianwishingrad.com/The-SoBe-Skinsuit</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/The-SoBe-Skinsuit</comments>
		<pubDate>Wed, 12 Oct 2011 15:56:26 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2138582</guid>
		<description>To launch two new 0 Calorie SoBe Lifewater flavors we created the SoBe Skinsuits within the pages of the S.I. Swimsuit Edition. 0 Calories. 0 Swimsuits. 

It was the brand's most successful campaign increasing volume by 161%.



Our 4-page spread.

&#60;img src="http://payload.cargocollective.com/1/2/74532/2138582/602.jpg" border="0" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2138582/602_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2138582/American Beauty.jpg" border="0" width="670" height="418" width_o="1280" height_o="800" src_o="http://payload.cargocollective.com/1/2/74532/2138582/American Beauty_o.jpg" align="left" /&#62; 

Case study



In 2011 we launched the sequel with Jessica Szohr. 

&#60;img src="http://payload.cargocollective.com/1/2/74532/2138582/smaller.jpg" border="0" width="446" height="677" width_o="446" height_o="677" src_o="http://payload.cargocollective.com/1/2/74532/2138582/smaller_o.jpg" align="left" /&#62; 
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>HomeTown Buffet</title>
		<link>http://ianwishingrad.com/HomeTown-Buffet</link>
		<comments>http://ianwishingrad.com/following/ianwishingrad.com/HomeTown-Buffet</comments>
		<pubDate>Wed, 12 Oct 2011 15:56:25 +0000</pubDate>

		<dc:creator>IAN WISHINGRAD</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2138804</guid>
		<description>Spot 1 of our new campaign. There's a lot of food, I apologize. 



&#60;img src="http://payload.cargocollective.com/1/2/74532/2138804/poster-3.jpeg" border="0" width="600" height="344" width_o="600" height_o="344" src_o="http://payload.cargocollective.com/1/2/74532/2138804/poster-3_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2138804/poster-4.jpeg" border="0" width="600" height="536" width_o="600" height_o="536" src_o="http://payload.cargocollective.com/1/2/74532/2138804/poster-4_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2138804/poster-5.jpeg" border="0" width="600" height="902" width_o="600" height_o="902" src_o="http://payload.cargocollective.com/1/2/74532/2138804/poster-5_o.jpeg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/2/74532/2138804/poster-6.jpeg" border="0" width="600" height="428" width_o="600" height_o="428" src_o="http://payload.cargocollective.com/1/2/74532/2138804/poster-6_o.jpeg" align="left" /&#62; </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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